IN THE NEWS: TWIN STAR HOME CONTINUES SUCCESSFUL ‘STYLE TAKEOVER' APPROACH IN LAS VEGAS


Photo via Twin Star Home

This press release is shown here in its original form, unedited by Rachel Moriarty Interiors.


FOR IMMEDIATE RELEASE

Media Contact: Ellen Gefen ellen@gefenmarketing.com 336.884.5020

Delray Beach, FL (July 8, 2019) Twin Star Home is building on the momentum of their successful Showroom ‘Style Takeover’ approach at the Las Vegas Market. Four lifestyle bloggers, influencers and designers will each be given areas in the Twin Star Home showroom to stage based on popular design themes and show how four different consumers with four distinct lifestyles would feature Twin Star Home products in their homes. Twin Star Home is the market leader in electric fireplaces and electronic desks. They have numerous patents and innovations in their portfolio including the most realistic 3D® Flame Effect, Safer Plug® and ActiveLife™ series of adjustable height desks. The company’s consumer-driven approach has garnered numerous awards for home furnishings products that marry on-trend styles with innovative patent-pending fireplace, media, and workplace.


The designers participating in the ‘Style Takeover’ in Las Vegas—San Diego-based team of Treci Smith and Rachel Moriarty; Columbia, South Carolina designer Christy Davis; and Los Angeles-based Shannon Ggem—were challenged to accessorize and decorate spaces incorporating Twin Star Homes’ extensive line of fire and furnishings in ways that consumers and dealers can easily bring to life in their own spaces. Twin Star Home took the designers through a deep-dive approach into several consumer segments to give them a sense of who their customers are and what makes them tick.

“Each of these talented designers bring a distinct point of view to the challenge,” said Lisa Cody, Twin Star Home’s Vice President of Marketing.  “All of them are very much in touch with and sensitive to the needs of real-life consumers and it shows in their designs.  Treci, for instance, loves to mix classic, vintage, and bohemian looks; she’ll be partnering for this project with Rachel, who gravitates toward bold color and playful accents.  Christy is known for serene color palettes and fresh perspectives on traditional design, and Shannon, whose expertise is in whole-home remodels, is great at mixing old and new. We can’t wait to see how they’ll marry their style sense with our products and bring our Showroom to life.”



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