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SEO tools that will save you time


Every SEO specialist has a list of favorite services that help in their work. Gathering keywords for a project, digging deeper into competitors, optimizing your site – there are convenient SEO tools for all typical tasks .


We have compiled a list of 19 paid and free tools for you, which are used by beginners and seasoned SEOs. For convenience, they were divided into categories: complex analysis of the site, collection of semantics, content quality and site optimization.



Comprehensive site analysis

Google Search Console


Free SEO tool. Mandatory to use if the site is promoted in Google:

shows for which queries the site gets into the Google search results, what structured data is used for display;

gives data on the rating in the search, the number of impressions, CTR;

shows reports on internal and external links, as well as which resources most often link to the site;

reports what problems there are on individual pages, including with indexing, notifies about security problems;

checks the convenience of the mobile version of the site.


Pros:


Lots of features, can be used in conjunction with other Google tools. Free, works online, there is a Russian version.


Minuses:


Complex interface, you can analyze only your sites. If you need promotion in Yandex, you will have to additionally use Yandex.Webmaster.


Netpeak Spider


This is a technical optimization tool designed to work with large sites with more than a million URLs. In one scan, you can get data from all pages of the site - 4xx, 5xx, 3xx errors, duplicate content, empty Alt, indexing problems, and more. It is convenient that the program highlights errors in different colors according to their criticality. You can generate a sitemap in HTML, TXT and XML and check it for errors. You can also analyze the structure of competitor sites.


Pros:


You can import data from Google Analytics, Search Console and Yandex.Metrica, create branded reports, crawl multiple sites at the same time. There is a free version of the program, a Russian-language interface and Russian-language support .


Minuses:


There is no online version, you need to install the desktop. Only on Windows. The free version is limited, a yearly license costs $374.40.


Yandex.Webmaster


This tool has the same features as the Google Search Console. You can see:


how the site gets into the search results and is shown in them;

what are the problems with indexing and security, links, what is wrong in the code;

whether the mobile version is displayed normally.

Pros:


A powerful free tool with an intuitive Russian-language interface.


Minuses:


You can only analyze your sites. If you also need to promote on Google, you will have to use the Search Console.


Ahrefs


Ahrefs is used by major companies including Adobe, Facebook, and Netflix. SendPulse experts also prefer this service. Now it has an analysis of links, competitors, keywords, content, position in the search ranking.


Ahrefs stands out from the competition for its backlink analysis capabilities. You can find all external links, determine which of them "harm" the site. It is convenient to analyze internal links - not just the number, but the entire linking. There is a useful keyword alert feature - if you or competitors are mentioned somewhere, you will not miss the discussion.


Pros:


Lots of features, nice design.


Minuses:


The interface is mostly in English. No free plan, basic starts at $99 per month. You can try it first - a test week costs $ 7.


Flikover is a site that permits buying premium SEO tools all things considered with different clients. Premium SEO tools are costly, and buying various tools can be pricey for a solitary client. Yet, Flikover assembles numerous clients and assists them with buying premium SEO tools sharing a division measure of the absolute expense. Also, those clients share the record of every premium SEO instrument and aggregately pay for the record.




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